The Unveiling

By James Lepp

The Unveiling

It was back on March 1 that I originally reached out to our "Original 7" artists. Most of them at that time thought it was some sort of scam, and I suppose rightfully so. There was no website, no prototype, no line art even...just an idea. After meeting with them however, they realized the potential, and thanks to them we now have a full collection of physical products.

It goes without saying that yesterday (Nov 19) was a monumental day. It was the first time any of the artists had seen the shoes. There were videos, images, snapchats, instagram posts, but nothing tactile until yesterday. Each artist took their turn on the stage and uncovered each pair that they designed. They finally realized...it wasn't a scam!

Here are some more images from the Unveiling Party:

*Special thanks to Lumas Gastown for hosting us!



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