Cypress Hill - Black Sunday - Press Pack

 

Press Release


A Sneaker Collab that will Make You Feel High, So High

Cypress Hill has collaborated with premium sneaker brand Six Hundred Four to create a limited collection that commemorates the 25th anniversary of their #1 album, Black Sunday. The collection will be released for pre-order in Late September. Those who sign up will receive exclusive access to order their pair first, and at the lowest pre-order price level.

Similar to the album, the shoes are packed with cannabis vibes. Aside from being constructed with heavyweight hemp, the design also features hidden bongs and stash pockets, all while producing a very clean and sophisticated look. Even the side paneling subtly symbolizes the recent recreational legalization in California.

"Typically marijuana-themed shoes are obvious 'stoner' shoes, rarely providing a premium feel," explains James Lepp, founder of Six Hundred Four. "This collection, however, gives the wearer more than just a premium clean-looking sneaker, but also a story-filled shoe packed with historical, current and futuristic cannabis vibes, all of which influenced by Cypress Hill’s Black Sunday album."

[Cypress Quotes here]

The shoes will retail for $220 USD, but pre-order pricing starts at $170 USD. Individuals that sign up or follow Six Hundred Four (@sixhundredfour) on Instagram will receive exclusive updates and access to reserve their pair(s) once the shoes are live on sixhundredfour.com.

Only 604 pairs will be made, with each option available in men's and women's sizes.

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IMPORTANT NOTE: Because the collection won't be available for purchase on sixhundredfour.com at time of press release, please drive readers to the sign up page at https://goo.gl/hs1RZi. If posting on Instagram, simply drive followers to @sixhundredfour.  Thanks :)

Image and Video Assets

To explore suitable images for download and sharing, use the following links:

  1. Editorial images
  2. White background product images
  3. You may also use the images that are part of the "Full Sneaker Collab Story" found further down

We also created some simple motion graphic videos most ideal for Instagram (normal post, stories, and IGTV, etc), but you're welcome to use them wherever you see fit:

  1. Full "VH1 Pop-Up Video" style explainer video (square)
  2. Full "VH1 Pop-Up Video" style explainer video (vertical)
  3. "VH1 Pop-Up Video" style split into 6 square videos, ideal for Instagram carousel post
  4. Square "Coming Soon" video
  5. Vertical "Coming Soon" video (swipe up)
  6. Vertical "Coming Soon" video (follow @sixhundredfour)

 

Full Sneaker Collab Story 

Premium Aesthetic Packed With Cannabis Vibes

When Cypress Hill approached us interested in a potential sneaker collaboration, celebrating the 25th anniversary of their #1 album, Black Sunday, we grabbed a few bongs and got down to work. To gather inspiration, and to ensure we developed something completely authentic, we dissected nearly every marijuana themed shoe that had been created before. What was apparent in our research was that previous offerings generally possessed these three elements:

  1. Lack of a premium aesthetic
  2. Obvious “stoner” elements
  3. Minimal storytelling

Our design objective, therefore, was narrowed to create a visually clean and premium hemp-based sneaker that any sneaker wearer would enjoy, while also packing it with powerful but subtle Black Sunday cannabis vibes.


90's Futuristic Sole

To begin, we benefited greatly from our premium retro-yet-futuristic chunky rubber sole we recently developed. Its clean and bulky appearance precisely aligned with the feel of the 90’s, perfect for an album that released in 1993, and also ideal for today since the 90’s are heavily influencing current fashion trends.


Upper Design = Legalize It and Hits from the Bong

The hemp-based upper design is unlike anything seen before it, with each element loaded with inspiration from the band and what they rapped about throughout the Black Sunday album - legalizing marijuana and smoking it from a bong.


California Hills, Marijuana Teeth, and Legalization Symbolism

To start, the rolling hillside paneling on the upper's lateral and medial sides represents the hills of Southern California, where the band is from. Within those hills are small rubberized marijuana leaf edges that are “out in the open”. Together, the visible leaves within the hills symbolize the recent recreational legalization in California, something the band advocated for relentlessly.


Shaped by Bongs

In addition to the hills, we wanted to incorporate the shape of a bong on the upper, but needed it to be extremely obscure to avoid the inevitable gimmicky appearance if it was easily noticeable. In this case, our unoriginal-looking heel counter and pull tab combine to create the base and neck of the bong. To complete it, we added an asymmetrical downstem going down into the base. While it most likely is not the first sneaker design to have such shapes, it is the first to purposely combine them to create the shape of a bong.


Stash Pocket

The shoe obviously doesn't physically act as a bong, but it does physically have a concealed stash pocket behind the tongue. As Rob Schneider would suggest, “You put your weeeeeed in there.” Or cash and special recipes.


Light It Up

Even the topmost eyelet subtly resembles the top of a Bic lighter, with an engraved 25 denoting the 25th anniversary of Black Sunday.


Story-filled Color Options

To complete the offering, each of the four color options embraces an element of taking hits from the bong - bud, glass, cherry ember, and quadruple smoke.


Final Result Makes You Feel High, So High

The final result is a comprehensive limited edition sneaker offering that gives the wearer more than just a premium recognizable sneaker, but a story-filled shoe packed with historical, current and futuristic cannabis vibes, all of which influenced by Cypress Hill’s Black Sunday album.

To sum it all up, these shoes will make you feel high, so high.


Release Info

This limited collection will quietly release for pre-order in Late September. Users who sign up (https://goo.gl/hs1RZi) and/or follow @sixhundredfour on Instagram will receive exclusive access to order their shoes first, and at the lowest pre-order price level.

The shoes will be offered in men's and women's sizes, ranging from EU 36-47. Regular price is $220 USD. Pre-order pricing will start at $170 USD, increasing periodically until it reaches full retail price. Delivery is scheduled for December.


Shoe Specs

- Collaboration with hip hop band Cypress Hill
- Celebrates the 25th anniversary of their #1 album Black Sunday
- Only 604 pairs will be made, with each pair individually numbered
- Upper constructed of heavyweight hemp and microfibre suede
- Premium branded rubber sole with laser engraved pair number
- Custom artwork-printed shoe box
- All shoes are unisex